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Brand Experience

Brand Experience

Logo System

When representing CLO, our logos and symbols should be used in a direct, clear, and impactful way.
Please adhere to the guidelines below when using our logos.

In everything we do, we aim to bring focus and clarity so our logos and symbols are direct, clear, and impactful. To accomplish this, our logo designs adhere to the guidelines below.

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CVF
CLO
Marvelous Designer
CLO-SET
CONNECT
Jinny
CLO-Vise
Emblem
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LOGO
PDF Guide

CLO Virtual Fashion, aiming to lead the global fashion industry, evolved its wordmark over the years. Initially combining blue for digital representation and sewing stitches for a fashion element, the 2019 10th-anniversary redesign shifted to a black color symbolizing sincere trust.
The refined wordmark embodies a young, flexible mindset and emphasizes CLO's commitment to understanding and analyzing the fundamentals of fashion in leading the industry's future.

CLO Virtual Fashion, aiming to lead the global fashion industry, evolved its wordmark over the years. Initially combining blue for digital representation and sewing stitches for a fashion element,
the 2019 10th-anniversary redesign shifted to a black color symbolizing sincere trust.
The refined wordmark embodies a young, flexible mindset and emphasizes CLO's commitment to understanding
and analyzing the fundamentals of fashion in leading the industry's future.

CLO Virtual Fashion, aiming to lead the global fashion industry, evolved its wordmark over the years. Initially combining blue for digital representation and sewing stitches for a fashion element, the 2019 10th-anniversary redesign shifted to a black color symbolizing sincere trust.. The refined wordmark embodies a young, flexible mindset and emphasizes CLO's commitment to understanding and analyzing the fundamentals of fashion in leading the industry's future.

Logo Variation

The CLO Virtual Fashion word mark is restricted to two specific colors: CLO Black
and CLO White. No other colors are allowed for the word mark

primary

Black

White

Clear Space

This clear space is essential to attract attention, and adherence to the specified
minimum space is necessary to preserve the integrity of the word mark's design.

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LOGO
PDF Guide

This is the official emblem and logo of CLO. Maintain the original form without distortion or modification.
Under no circumstances should they be used with any graphic alterations or combinations.

The official Emblem and Logo of CLO are provided below.
Under no circumstances should they
be used with any graphic alterations
or combinations, maintaining
their original form without distortion
or modification.

The official Emblem and Logo of CLO are provided below.
Under no circumstances should they be used
with any graphic alterations or combinations, maintaining
their original form without distortion or modification.

Logo Variation

Primary color for this logo is blue, and there are black, gray and white variations for mono applications.

The Logo primarily features the CLO Sky color and can be utilized
in various types depending on its application.
The Primary Type includes CLO Blue, while the Mono Type consists of
White Black and All Gray variations.

PRIMARY

BLUE

Mono

Black

Cool Gray

White

Clear Space

This clear space is essential to attract attention, and adherence to the specified
minimum space is necessary to preserve the integrity of the word mark's design.

Emblem

The CLO emblem combines letters in the form of stitches with the shape of a fabric wave, creating a three-dimensional form that aptly represents our 3D software.

It symbolizes our ambition and adaptability in a rapidly changing environment. By using a color that represents trustworthiness, we wanted to highlight the connection between CLO and its users, delivering a sense of stability and calmness.

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Emblem
PDF Guide

Marvelous Designer is a powerful cloth simulation software widely adopted by the gaming, VFX, and animation industries.
The logo features a shape that emphasizes 3D and high-quality simulation, consisting of the "M" emblem and the wordmark.

Marvelous Designer is a powerful high-quality simulation software widely used in the gaming, VFX, and animation industries. The logo of Marvelous Designer features a shape that emphasizes 3D and high-quality simulation,
consisting of an emblem and a wordmark.

Marvelous Designer is a powerful high-quality simulation software widely used in the gaming, VFX, and animation industries. The logo of Marvelous Designer features a shape that emphasizes 3D and high-quality simulation, consisting of an emblem
and a wordmark.

Marvelous Designer is a powerful high-quality simulation software
widely used in the gaming, VFX, and animation industries.
The logo of Marvelous Designer features a shape that emphasizes 3D
and high-quality simulation, consisting of an emblem and a wordmark.

Marvelous Designer is a powerful cloth simulation software widely adopted
by the gaming, VFX, and animation industries.
The logo features a shape that emphasizes 3D and high-quality simulation,
consisting of the "M" emblem and the wordmark.

Logo Variation

The signature logo is available in multiple color options. We recommend using the primary type wherever possible.
There are a total of six variations, including primary, black, white (all featuring the gradient element), and flat type to be used where appropriate.

Our signature logo offers a variety of logo color options to harmonize with different graphics.
While we recommend using the Shade Primary type,
we also provide three additional color types to choose from based on suitability.
There are a total of six variations, including Shade Primary, Black, White (all featuring the 'Shade' element),
and Flat type without the 'Shade' element.

Our signature logo offers a variety of logo color options to harmonize with different graphics. While we recommend using the Shade Primary type, we also provide three additional color types to choose from based on suitability. There are a total of six variations, including Shade Primary, Black, White (all featuring the 'Shade' element), and Flat type without the 'Shade' element.

Our signature logo offers a variety of logo color options to harmonize with different graphics.
While we recommend using the Shade Primary type,
we also provide three additional color types to choose from based on suitability.
There are a total of six variations, including Shade Primary, Black, White (all featuring the 'Shade' element), and Flat type without the 'Shade' element.

Our signature logo offers a variety of logo color options to harmonize with different graphics.
While we recommend using the Shade Primary type,
we also provide three additional color types to choose from based on suitability.
There are a total of six variations, including Shade Primary, Black, White (all featuring the 'Shade' element),
and Flat type without the 'Shade' element.

* Use the logo's colors and gradients as much as possible without making significant changes.

VERTICAL TYPE (SHADE)

Orange - Primary

Black

White

HORIZONTAL TYPE (SHADE)

Orange - Primary

Black

White

Emblem

The emblem features a shape that embodies Marvelous Designer's characteristics for 3D dimensionality and high-quality simulation.
It comes in 3 primary types: primary (recommended), black and white.
Additionally, flat types are available for enhanced usability.

The emblem features a shape that combines Marvelous Designer's 3D and high-quality simulation.
It comes in 3 primary types: Shade Primary, Shade Black, and Shade White. We recommend using the Shade Primary type.
Additionally, a Flat type is also available for enhanced usability,
which can be used when shade types are not supported in certain media.

The emblem features a shape that combines Marvelous Designer's 3D and high-quality simulation. It comes in 3 primary types: Shade Primary, Shade Black, and Shade White. We recommend using the Shade Primary type.
Additionally, a Flat type is also available for enhanced usability, which can be used when shade types are not supported in certain media.

The emblem features a shape that combines Marvelous Designer's 3D and high-quality simulation. It comes in 3 primary types: Shade Primary, Shade Black, and Shade White. We recommend using the Shade Primary type. Additionally, a Flat type is also available for enhanced usability, which can be used when shade types are not supported in certain media.

The emblem features a shape that embodies Marvelous Designer's characteristics
for 3D dimensionality and high-quality simulation.
It comes in 3 primary types: primary (recommended), black and white.
Additionally, flat types are available for enhanced usability.

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LOGO
Emblem
PDF Guide

CLO-SET, a cloud-based communication platform for the fashion industry, plays on the homonym of 'closet' to emphasize our mission.
CLO's signature stitch logo and the wordmark '-SET' is combined to symbolize the seamless integration
that connects the entire clothing production process.

CLO-SET, a cloud-based communication platform for the fashion industry,
plays on the homonym of 'closet' to emphasize our mission.
CLO's signature stitch logo and the wordmark '-SET' is combined to symbolize the seamless integration
that connects the entire clothing production process.

CLO-SET, a cloud-based communication platform for the fashion industry, plays on the homonym of 'closet' to
emphasize our mission.
CLO's signature stitch logo and the wordmark '-SET' is combined to symbolize the seamless integration
that connects the entire clothing production process.

CLO-SET, a cloud-based communication platform for the fashion industry, plays on the homonym of 'closet' to emphasize our mission.
CLO's signature stitch logo and the wordmark '-SET' is combined
to symbolize the seamless integration
that connects the entire clothing production process.

CLO-SET, a cloud-based communication platform for the fashion industry,
plays on the homonym of 'closet' to emphasize our mission.
CLO's signature stitch logo and the wordmark '-SET' is combined to symbolize
the seamless integration that connects the entire clothing production process.

Logo Variation

Primary color set to be used for CLO-SET is aqua black. but we've added gray and white options for use in various contexts.
We also are making mono versions available to ensure adaptability and versatility in application.

The logo primarily revolves around the Aqua Black color, and it can be utilized in various types based on the context. The available Primary Types include Aqua Black, Aqua Gray, and Aqua White. In addition, the Mono Types consist of White Black and All Gray. This range of options ensures adaptability and versatility in logo application.

The logo primarily revolves around the Aqua Black color,
and it can be utilized in various types based on the context.
The available Primary Types include Aqua Black, Aqua Gray, and Aqua White.
In addition, the Mono Types consist of White Black and All Gray.
This range of options ensures adaptability and versatility in logo application.

PRIMARY

AQUA BLACK

AQUA GRAY

AQUA WHITE

Mono

WHITE BLACK

ALL GRAY

ALL WHITE

ALL BLACK

Emblem

The emblem system of CLO-SET is composed of two main color themes, Aqua and Deep Gray.
This design signifies the harmonious integration of all Clover Virtual Fashion products according to Closet's Seamless Workflow.
Like interlocking links, they are continuously connected, symbolizing the continuous and organic flow through CLO-SET.

The emblem for CLO-SET consists of the single-stitch "C" element from the CLO logo inside a hexagonal shape found in various CLO-SET applications such as Workroom and Library.
The emplem is available a number of different color combinations; while the primary option is recommended in most situations, you may choose other variations as needed.

The emblem for CLO-SET consists of the single-stitch "C" element
from the CLO logo inside a hexagonal shape found in various CLO-SET applications
such as Workroom and Library.
The emplem is available a number of different color combinations;
while the primary option is recommended in most situations,
you may choose other variations as needed.

PRIMARY

Combination

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CONNECT is a community for fashion creators to empower their digital assets through an open marketplace.
The single-stitch "C" from the CLO logo is combined with the wordmark where all the characters and connected into one.

It combines the CLO logo in stitch format,
using the primary color, along with the CLO-SET logo.
Different versions can be utilized depending on the context of usage.

CONNECT is a community for fashion creators to empower
their digital assets through an open marketplace.
The single-stitch "C" from the CLO logo is combined with the wordmark
where all the characters and connected into one.

Logo Variation

The primary colors for the CONNECT logo is a gradient from green to blue - labeled "plain."
Depending on context, you can use black or white variations as needed.

The Logo primarily features the Aqua Black color and can be employed
in various types depending on its use.
The Primary Types include Aqua Black, Aqua Gray, and Aqua White,
while the Mono Type consists of White Black and All Gray.

PRIMARY

PLAIN

Mono

Black

WHITE

Emblem

The CONNECT emblem isolates the "NN" characters from the logo, distinguishing itself
from the other emblems and identity elements from our product suite.
The primary color mimics the green-blue shade from the logo, but we also have mono versions available for use.

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Emblem
LOGO

Jinny suggests considering the use of the emblem alone instead of
the wordmark BI to emphasize branding.

Jinny's emblem consists of letters arranged in the form of threads,
with the ends of the threads reflecting the choker motif used as a symbolic element within the Jinny program.
This symbolizes the flexibility and cohesion of threads.
The colors of Jinny are bright and lively, aimed at facilitating usability and providing a fresh and light feel.
This also conveys the message that Jinny is friendly and easily accessible to users.

Logo Variation

Primary color for this logo is purple, and there are black, gray and white variations for mono applications.

The Logo primarily features the CLO Sky color and can be utilized
in various types depending on its application.
The Primary Type includes CLO Blue, while the Mono Type consists of
White Black and All Gray variations.

PRIMARY

Purple

Mono

Black

Cool Gray

White

PRIMARY


Purple

Mono

Black

Cool Gray

White

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LOGO
Emblem

This is the official emblem and logo of CLO-Vise.
Maintain the original form without distortion or modification.
Under no circumstances should they be used with any graphic alterations or combinations.

Logo Variation

Primary color for this logo is blue, and there are black, gray and white variations for mono applications.

The Logo primarily features the CLO Sky color and can be utilized
in various types depending on its application.
The Primary Type includes CLO Blue, while the Mono Type consists of
White Black and All Gray variations.

PRIMARY

BLUE

Mono

Black

Cool Gray

White

Emblem

CLO-Vise is a plugin that connects the powerful functionalities of the 3D fashion software, CLO, with its users, advancing our creative work environment to the next level. 

The CLO-Vise emblem carries forward the legacy of the existing CLO emblem while highlighting extended features and additional support.

The + mark visually represents the complementary functions of the plugin, presenting new challenges and opportunities to the users.

It encapsulates the rich and deep design philosophy of CLO, reflecting our determination to enhance user productivity with supplementary tools and utilities.

© 2024 CLO Virtual Fashion.

All Rights Reserved.

© 2024 CLO Virtual Fashion.

All Rights Reserved.

© 2024 CLO Virtual Fashion.

All Rights Reserved.

© 2024 CLO Virtual Fashion.

All Rights Reserved.

© 2024 CLO Virtual Fashion.

All Rights Reserved.