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Brand Experience

Brand Experience

Typography System

Typography is a key way in which our brand story gets told.
Each font type used in every aspect of communication has the power to convey the right sentiment to our users at every stage of their CLO journey.

Typography is a key way in which our brand story gets told.
Each font type used in every aspect of communication has the power to convey the right sentiment
to our users at every stage of their CLO journey.

Download All

Brand Font
Multilingual
Hierachy

Brand font

Please use brand fonts in accordance with design guidelines, including specific sizing, colors, and formatting.
This visually reinforces the brand message and identity consistently.

Brand font

Brand fonts are used in accordance with design guidelines that include specific font sizes, colors, and formatting.
This visually reinforces the brand message and identity consistently.

Brand font

Please use brand fonts in accordance with design guidelines,
including specific sizing, colors, and formatting.
This visually reinforces the brand message and identity consistently.

Brand font

Please use brand fonts in accordance with design guidelines,
including specific sizing, colors, and formatting.
This visually reinforces the brand message and identity consistently.

Brand font

Please use brand fonts in accordance with design guidelines, including specific sizing, colors, and formatting.
This visually reinforces the brand message and identity consistently.

Multilingual

We support a variety of languages that use global latin-based characters, Korean, Japanese, Chinese, and more.
In addition to established styles, new language styles will be added over time.

We support a variety of languages including English, Korean, Japanese, Chinese, and more. In addition to the established styles, new language styles will continue to be added over time.

English & Global
Korean
Chinese
Japanese

Avenir Next LT Pro

Avenir is known for its modern and clean design and comes in a variety of weights and styles.

We use AVENIR Font, this font is known for its modern and clean design and comes in a variety of weights and styles so you can use it for many different design projects.

We use AVENIR Font, this font is known for its modern and clean design and comes in a variety of weights and styles so you can use it for many different design projects.

a. HEADLINE

Avenir Next LT Pro Bold, Uppercase Only

Heading is used to create various levels of typographic hierarchies.

B. SUBHEADLINE

Avenir Next LT Pro Demi

Subheadlines are used to complement the content of headlines or when creating titles that are part of the headline's content.

c. TITLE

Avenir Next LT Pro Medium

Titles are used as subheadings for longer paragraphs or for emphasis within the body of the text.

D. Body

Avenir Next LT Pro Medium

They are commonly used for main text and supplementary content.

English & Global
Korean
Chinese
Japanese

Pretendard

Pretendard is a Korean-based typeface that offers various weights,
designed with consideration for readability and harmony with multiple languages.
It combines sculptural beauty with versatility.

Pretendard font is a Korean-based typeface that offers various weights, designed with consideration for readability and harmony with multiple languages. It combines a sculptural beauty with its versatility.

Pretendard font is a Korean-based typeface that offers various weights, designed with consideration for readability and harmony with multiple languages. It combines a sculptural beauty with its versatility.

Use Pretendard for all documents and designs using Korean.

Avenir Next LT Pro should be used when displaying essential English elements such as company name, product names, and certain phrases where appropriate.

Use Pretendard for all documents and designs using Korean.

Avenir Next LT Pro should be used when displaying essential English elements such as company name,

product names, and certain phrases where appropriate.

a. HEADLINE

Pretendard Bold

Heading is used to create various levels of typographic hierarchies.

B. SUBHEADLINE

Pretendard Bold

Subheadlines are used to complement the content of headlines or when creating titles that are part of the headline's content.

c. TITLE

Pretendard Medium

Titles are used as subheadings for longer paragraphs or for emphasis within the body of the text.

D. Body

Pretendard Regular

They are commonly used for main text and supplementary content.

English & Global
Korean
Chinese
Japanese

Source Han Sans SC

Source Han Sans SC offers exceptional readability with diverse styles and
multilingual support, catering to both East Asian languages and global languages.
It promotes font diversity and design consistency.

Source Han Sans SC offers exceptional readability
with diverse styles and multilingual support,
catering to both East Asian languages and global languages.
It promotes font diversity and design consistency.

Use Source Han Sans SC for all documents and designs using Chinese.

Avenir Next LT Pro should be used when displaying essential English elements such as company name, product names, and certain phrases where appropriate.

Use Source Han Sans SC for all documents and designs using Chinese.

Avenir Next LT Pro should be used when displaying essential English elements such as company name,

product names, and certain phrases where appropriate.

a. HEADLINE

Source Han Sans SC Bold

Heading is used to create various levels of typographic hierarchies.

B. SUBHEADLINE

Source Han Sans SC Bold

Subheadlines are used to complement the content of headlines or when creating titles that are part of the headline's content.

c. TITLE

Source Han Sans SC Medium

Titles are used as subheadings for longer paragraphs or for emphasis within the body of the text.

D. Body

Source Han Sans SC Regular

They are commonly used for main text and supplementary content.

English & Global
Korean
Chinese
Japanese

BIZ UDGothic

BIZ UDGothic is an effective typeface with a wide range of Unicode characters,
including standard and special characters from the Japanese language, ensuring beautiful text representation.

For all documents and designs using Japanese, use BIZ UDGothic (main) and BIZ UDPGothic (sub).

Avenir Next LT Pro should be used when displaying essential English elements such as company name, product names, and certain phrases where appropriate.

For all documents and designs using Japanese,

use BIZ UDGothic (main) and BIZ UDPGothic (sub).

Avenir Next LT Pro should be used when displaying essential English elements such as company name, product names, and certain phrases where appropriate.

For all documents and designs using Japanese, use BIZ UDGothic (main) and BIZ UDPGothic (sub).

Avenir Next LT Pro should be used when displaying essential English elements such as company name, product names,

and certain phrases where appropriate.

a. HEADLINE

BIZ UDGothic Bold

Heading is used to create various levels of typographic hierarchies.

B. SUBHEADLINE

BIZ UDGothic Bold

Subheadlines are used to complement the content of headlines or when creating titles that are part of the headline's content.

c. TITLE

BIZ UDGothic Regular

Titles are used as subheadings for longer paragraphs or for emphasis within the body of the text.

D. Body

BIZ UDGothic Regular

They are commonly used for main text and supplementary content.

TYPOGRAPHY HIERARCHY

Combining the hierarchical elements of typography can enhance both information delivery and visual impact when designing text.
Depending on the purpose and context of the design, adjusting these elements can help express text more effectively.

Combining the hierarchical elements of typography can enhance both information delivery and
visual impact when designing text. Depending on the purpose and context of the design,
adjusting these elements can help express text more effectively.

© 2024 CLO Virtual Fashion.

All Rights Reserved.

© 2024 CLO Virtual Fashion.

All Rights Reserved.

© 2024 CLO Virtual Fashion.

All Rights Reserved.